Facebook Marketing & Ads

Do you want to use the full potential of Facebook in your marketing strategy? Wondering how to effectively manage your ads, increase engagement and get to know your customers better? Join us for an intensive two-day training course that will give you the practical knowledge and skills you need to use this social media giant effectively. From the secrets of Facebook’s algorithm, to the latest tools and technologies, to advanced remarketing strategies and analytics – after this training, no aspect of Facebook Marketing will be a mystery to you.

Target group

The training is aimed at:

  • Social Media Managers: Professionals who already have experience in managing social media profiles and want to intensify their Facebook activities.
  • Business owners and start-ups: Individuals running their own businesses who want to manage their Facebook advertising campaigns more effectively or better understand the activities undertaken by external agencies.
  • Marketing freelancers: Freelance professionals who want to expand their offerings to include more advanced Facebook-related services.
  • Team Leaders and Marketing Team Managers: Individuals who want to deepen their knowledge of advanced tools and techniques to better manage their team and use their budget more effectively.
  • Analysts and Data Specialists: Individuals interested in better understanding Facebook analytics and metrics that can help optimise campaigns.
  • E-commerce Specialists: Those responsible for online shops who want to better integrate their operations with the Facebook platform, including shops and product catalogues.
  • Customer Service Professionals: Individuals who want to understand how to use Facebook for better communication and customer service.

Training methods

The training will focus on in-depth theoretical analysis supported by multimedia presentations and extensive training materials. Each module will include a detailed discussion of various aspects of the platform, from algorithms to remarketing strategies. The training will conclude with a Q&A session, during which participants will be able to ask specific questions and address any concerns. In addition, at the end of the training, participants will receive electronic access to the training materials and supplementary materials to help them apply the knowledge they have acquired in practice.

Training program

 

Benefits of training

  • Understanding algorithms and maximising reach: Participants will gain an in-depth understanding of Facebook's algorithms, allowing them to more effectively increase the organic reach of posts and campaigns.
  • Targeting strategies and segmentation: Through the training, participants will learn how to effectively segment and target their campaigns, resulting in a higher level of personalisation and ultimately better results.
  • Advanced remarketing techniques: Participants will gain an understanding of advanced remarketing techniques, making it possible to target ads to people who have already encountered the brand but have not converted.
  • Data analysis and interpretation: The training provides an understanding of how to use Facebook's analytics tools to monitor and analyse campaigns, which in turn enables quick and effective optimisation.
  • Integration with other platforms: Participants will learn how to integrate Facebook activities with other platforms and tools, such as Google Analytics, which allows for a more holistic approach to marketing.
  • Orientation to news and trends: Learning about the latest features and capabilities of the platform allows participants to stay on top of trends, which is crucial in the fast-changing world of social media.
  • Content marketing competence: The knowledge gained in the training enables you to create engaging and valuable content that will attract and retain the attention of your audience.

Certificate

At the end of the training, each participant will receive a certificate to confirm the skills and knowledge acquired in Facebook Marketing & Ads.