Planning, organisation and management of an event project

Join us for a two-day training course on event organisation and marketing, where participants will gain complete and practical tools to effectively plan, manage and promote different types of events. The training is divided into modules that cover all aspects of event organisation – from knowing the client’s expectations, through the planning and budgeting stage, to working with the media and managing crisis situations. This comprehensive approach to the subject, complemented by numerous case studies and workshops, will ensure that every participant leaves the training with knowledge and skills ready to implement. Don’t miss this unique opportunity to grow in the event industry!

Target group

The target group for this training is:

  • people working in marketing, communication and PR, as well as managers and event coordinators from companies and agencies who want to expand their knowledge and skills in event organisation and promotion,
  • owners of small and medium-sized enterprises who are involved in event organisation themselves, as well as those planning to enter the event industry,
  • students of marketing, management and communication who wish to acquire practical skills and knowledge in this field.

Training methods

The teaching methods will be a combination of theory and practice so that participants can immediately apply the knowledge they have acquired to the real world. After selected theoretical modules, interactive exercises and workshops will be provided to help participants understand and assimilate the concepts discussed. In addition, the training will include analysis of case studies and real-life situations so that participants can better understand how theory translates into practical application.

Training program

 

Benefits of training

  • Understanding the key aspects of event organisation: The training will provide a thorough understanding of all stages of event organisation, from planning to execution to evaluation.
  • Acquisition of practical skills: Practical exercises and tools are offered that participants can immediately apply in their daily work.
  • Effective budget management and negotiation: Participants will learn how to manage budgets effectively, how to negotiate with subcontractors and what to do to find the right sponsors.
  • Working with the media: The training will show how to effectively use the media to promote an event, including how to organise a press conference and create compelling messages for the media.
  • Avoiding mistakes: By analysing case studies, participants will know how to avoid common mistakes and pitfalls in event organisation.
  • Increasing the chances of success: The training gives concrete tools and tips to increase the chances of successfully organising and running various types of events.
  • Managing crisis situations: Participants will gain knowledge on how to manage crisis situations before, during and after an event.
  • Consultation with an expert: An opportunity to ask questions and consult with an expert in event marketing and management.

Certificate

After the training, participants will receive a certificate of participation, as well as training materials and additional worksheets.