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EXPO Katowice S.A.

First steps in online advertising: training in Facebook Ads, Instagram Ads, Google

Online ads

First steps in online advertising: training in Facebook Ads, Instagram Ads, Google

Join us for a two-day intensive training course, during which you will immerse yourself in the practical aspects of advertising on platforms such as Facebook, Instagram, YouTube and Google Ads. Under the guidance of experienced experts, you will learn how to create, optimise and analyse advertising campaigns using analytical tools and practical exercises. Don’t miss this unique opportunity to learn the skills that are key to success in the rapidly changing world of online advertising in just two days.

Target group

The training is aimed at:

  • Beginner marketing professionals: People who are just starting their career in digital marketing and want to learn the basics of advertising tools.
  • Small and medium-sized business owners: People who run their own business and want to understand how to effectively advertise their products or services online.
  • Freelancers and Content Creators: Creators who want to increase their online visibility and effectively reach their target audience.
  • People from other departments, such as Sales or Customer Service: People who are not directly involved in marketing, but want to understand how advertising campaigns work and how it can affect their work.

Training methods

Training in the use of advertising platforms such as Facebook Ads, Instagram Ads, YouTube and Google Ads will be conducted in the form of interactive lectures, during which the trainer will present key issues, best practices and real-life examples in the form of case studies. After selected theoretical blocks, participants will have the opportunity to apply their acquired knowledge in practice, enabling a deeper understanding of the material. Analytical tools will also be presented, which participants will be able to use on an ongoing basis to monitor the effectiveness of their campaigns. The training will conclude with a question-and-answer session to clarify any doubts, and afterwards participants will be given access to additional materials to help them further improve their skills.

Training program

8:00 – 10:00 Facebook Ads

  • Key elements of a Facebook Ads campaign
  • Creating and optimising advertising campaigns

10:00 – 10:15 Coffee break

10:15 – 11:30 Facebook Ads cont.

  • Analytical tools supporting targeting and research of target groups
  • Exercises

11:30 – 12:30 Instagram Ads

  • Key elements of an Instagram Ads campaign
  • Creating and optimising ad campaigns
  • Targeting and creating target groups

12:30 – 13:15 Lunch break

13:15 – 14:30 Instagram Ads

  • Targeting and creating target groups
  • Exercises

14:30 – 14:45 Coffee break

14:45 – 16:00 YouTube and Display Advertising

  • Key elements of a display and video campaign
  • Creating and managing a YouTube channel
  • Google Display Network and Youtube Ads formats
  • Creating display and video campaigns
  • Targeting in display and video campaigns
  • Optimisation and effectiveness of display/video campaigns

8:00 – 10:00 Paid Search (PPC) and Google Ads

  • Key elements of Paid Search
  • Creating search campaigns in Google Ads (theory + exercises)

10:15 – 10:30 Coffee break

10:30 – 12:30 Paid Search (PPC) and Google Ads

  • Management and optimisation of search campaigns in Google Ads
  • Analysis of campaign effectiveness in Google Ads

12:30 – 13:15 Lunch break

13:15 – 14:45 Analytics with Google Analytics

  • Basics of web analytics
  • Creating and setting up a Google Analytics account
  • Setting up goals in Google Analytics

14:45 – 15:00 Coffee break

15:00 – 16:00 Analytics with Google Analytics

  • Campaign monitoring in GA
  • Overview of reports

Benefits of training


After the training, participants will receive a certificate of attendance, as well as training materials and additional worksheets.


Barbara Piekarz

Barbara Piekarz

She has specialised in marketing and PR since 2010, both in corporate departments and running her own business since 2019. She has extensive training and certifications in online marketing. She specialises in social media management, effective online advertising campaigns and deep web analytics. Her goal is to ensure that clients use digital tools effectively, optimising strategy and actions to achieve the best return on investment. By working with her, clients guarantee themselves technical support and a committed business partner.

Trainings EXPO Katowice S.A.

Individual training

If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.