• English
  • Polski

EXPO Katowice S.A.

Linkedin Marketing


Linkedin Marketing

Join us for a LinkedIn training course, dedicated to professionals wishing to exploit the full potential of this platform. You’ll explore the secrets of effective marketing, discover the keys to building a strong personal brand and learn strategies for effective networking in a business environment. Through the analysis of practical case studies and the expertise of industry-leading professionals, your presence on LinkedIn will gain a new professional dimension. Don’t miss the opportunity to grow and connect with a global marketplace of opportunities!

Target group

The target group for this training is:

  • Marketing professionals wishing to optimise their activities on LinkedIn.
  • Individuals responsible for building a company’s image on social media.
  • Entrepreneurs looking to strengthen their personal brand (personal branding) on the platform.
  • HR professionals and recruiters looking to make better use of LinkedIn in their recruitment processes.
  • Managers and team leaders seeking to network and establish business relationships more effectively.
  • Those responsible for content creation and copywriting who want to improve their skills in creating compelling publications on LinkedIn.

Training methods

During the training, we will use a blended learning method, combining traditional presentations and lectures with interactive exercises and case study analysis. Participants will also have the opportunity to actively participate in a discussion and Q&A session with a LinkedIn expert.

Training program

8:00 – 9:45 Introduction to successful marketing on LinkedIn

  • Reconnaissance of participants’ knowledge of LinkedIn
  • Specifics of the service and its ecosystem
  • LinkedIn’s target group in Poland and worldwide
  • Statistics worth knowing

9:45 – 10:00 Coffee break

10:00 – 11:15 Personal branding on LinkedIn

  • Social Selling Index without secrets
  • Step by step personal profile optimisation
  • Personal profile effectiveness analysis
  • Case studies

11:15 – 12:30 Networking on LinkedIn

  • Building an effective network step by step
  • The art of sending the first messages on LinkedIn
  • Case studies

12:30 – 13:15 Lunch break

13:15 – 14:30 Company Page on LinkedIn

  • Creating company profiles on LinkedIn from A to Z
  • Company page vs. ShowCase Page
  • Key options for company pages on LinkedIn
  • Analysis of the effectiveness of your actions
  • Case studies

14:30 – 14:45 Coffee break

14:45 – 15:45 Content marketing & copywriting on LinkedIna

  • Content display algorithm on LinkedIna
  • Available publication formats on the site
  • Effective copywriting techniques on LinkedIn
  • Analysis of the effectiveness of content activities undertaken
  • Case studies

15:45 – 16:00 Q&A session

Benefits of training


After the training, participants will receive a certificate of participation, as well as training materials and additional worksheets.


Karolina Kord

Karolina Kord

She has 12 years of experience in marketing and PR. She has worked with renowned Polish investment companies and represented clients from many industries, including IT, HoReCa, automotive or heavy industry. She has been running her own PR agency since 2019, which focuses on 360 marketing. She specialises in the areas of public relations, events, communication strategy and digital and content marketing.

Trainings EXPO Katowice S.A.

Individual training

If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.