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EXPO Katowice S.A.

Planning, organisation and management of an event project


Planning, organisation and management of an event project

Join us for a two-day training course on event organisation and marketing, where participants will gain complete and practical tools to effectively plan, manage and promote different types of events. The training is divided into modules that cover all aspects of event organisation – from knowing the client’s expectations, through the planning and budgeting stage, to working with the media and managing crisis situations. This comprehensive approach to the subject, complemented by numerous case studies and workshops, will ensure that every participant leaves the training with knowledge and skills ready to implement. Don’t miss this unique opportunity to grow in the event industry!

Target group

The target group for this training is:

  • people working in marketing, communication and PR, as well as managers and event coordinators from companies and agencies who want to expand their knowledge and skills in event organisation and promotion,
  • owners of small and medium-sized enterprises who are involved in event organisation themselves, as well as those planning to enter the event industry,
  • students of marketing, management and communication who wish to acquire practical skills and knowledge in this field.

Training methods

The teaching methods will be a combination of theory and practice so that participants can immediately apply the knowledge they have acquired to the real world. After selected theoretical modules, interactive exercises and workshops will be provided to help participants understand and assimilate the concepts discussed. In addition, the training will include analysis of case studies and real-life situations so that participants can better understand how theory translates into practical application.

Training program

08:00 – 09:00 Introduction

  • Event – definition
  • Event marketing – definition
  • Event marketing vs. event management
  • Goals of organising an event
  • Know your audience, i.e. the target groups for events
  • Classification of events and their objectives:
    • B2B (e.g. congresses, press conferences, product launches, netowrking…)
    • B2C (e.g. conferences, lifestyle events, shopping mall events, sports and cultural events…)
    • B2E (e.g. conventions, galas, social events, special events, csr events…)
  • Dictionary: industry vocabulary worth knowing

09:00 – 10:15 Client expectations – how to meet them

  • Presentation of the offer
  • What influences the attractiveness of an offer
  • Effective research into customer needs

10:15 – 10:30 Coffee break

10:30 – 12:30 Event planning

  • General and detailed planning of an event (building up emotions, planning models)
  • Brief (construction, examples)
  • Creative scenario building

12:30 – 13:15 Lunch break

13:15 – 14:30 Event planning

  • Timetable
  • Evaluation
  • Project management
  • Client file – questionnaire, final report, technical documentation
  • Crisis management
  • Examples of interesting implementations – case study

14:30 – 14:45 Coffee break

14:45 – 16:00 Event planning on the example of a Gantt chart – workshop

08:00 – 09:00 Cooperation with subcontractors during the preparation and organisation of events

  • Finding subcontractors and how to verify their competence
  • Positive and negative aspects of working with a regular subcontractor, artist case)
  • The art of negotiating terms and conditions

09:00 – 10:30 Budgeting an event

  • Budgeting policy
  • Underestimation, fee
  • VAT rates
  • Advance payments
  • Accounting for the event

10:30 – 10:45 Coffee break

10:45 am – 11:30 am Location

  • Rules of cooperation
  • What to look for – a site visit
  • How to choose the right location
  • Creating a menu

11:30 – 12:30 Fundraising and cooperation with the media during the preparation and organisation of events

  • Types of sponsors
  • What to consider when looking for a sponsor
  • Construction of a letter of intent
  • Specifics of cooperation with the media
  • Media patronage
  • Press conference – when to hold it, how to organise it

12:30 – 13:15 Lunch break

13:15 – 14:15 Press release – construction, what influences attractiveness – creating a press release – workshop

14:15 – 15:00 Legal aspects of event organisation

  • Laws and regulations
  • Mass event – crisis situations
  • Insurance, tenders, ZAIKS
  • Licences and permits
  • Personal data protection
  • Contract construction (fixed element, what kind of contracts we sign, case study – what should be included in individual cases)

15:00 – 15:15 Coffee break

15:15 – 15:45 Crisis situations during the preparation and during events

  • Case study – crisis situations

15:45 – 16:00 Q&A session

Benefits of training


After the training, participants will receive a certificate of participation, as well as training materials and additional worksheets.


Karolina Kord

Karolina Kord

She has 12 years of experience in marketing and PR. She has worked with renowned Polish investment companies and represented clients from many industries, including IT, HoReCa, automotive or heavy industry. She has been running her own PR agency since 2019, which focuses on 360 marketing. She specialises in the areas of public relations, events, communication strategy and digital and content marketing.

Trainings EXPO Katowice S.A.

Individual training

If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.