• English
  • Polski

EXPO Katowice S.A.

Google Analytics 4 in practice: analytics, migration and advanced settings


Google Analytics 4 in practice: analytics, migration and advanced settings

Do you want to understand how to effectively analyse data and make informed marketing decisions? Are you interested in how to transfer your skills from Universal Analytics to Google Analytics 4 (GA4)? Join us for our comprehensive training course that will introduce you to all aspects of this powerful new tool from Google.

Target group

Google Analytics 4 training is aimed at:

  • Marketing professionals
  • Data analysts
  • Business owners
  • Project managers
  • Developers and programmers
  • Students of marketing, data analysis or related fields
  • Marketing agencies
  • SEO specialists
  • Content creators: Bloggers, YouTubers, and other content creators

Training methods

The classroom training will consist of three main elements: theoretical lectures, practical workshops and Q&A sessions. The presentation and lecture will aim to introduce participants to the basic and advanced concepts of Google Analytics 4. Then, in the workshop, participants will have the opportunity to apply the knowledge they have gained in practice, working in groups or individually on specific tasks and case studies. The training will conclude with a Q&A session, during which an expert will be available to answer any questions and address any concerns.

Training program

8:00 – 9:00 Module I. Characteristics of GA4

  • Key features of Google Analytics 4
  • Google Analytics as part of the Google Marketing Platform
  • GA4 interface layout
  • GA4 mobile application

9:00 – 10:15 Module II. Plan for advanced analytics

  • Types of signals
  • Dimensions in Google Analytics 4 reports and their types
  • Dimensions and custom data
  • 10:15 – 10:30 Coffee break

10:30 – 12:30 Module III. Data in GA4:

  • Data coverage
  • Changes from the previous version of Google Analytics
  • Data about users
  • Data on pages and screens
  • Session and engagement data
  • Events
  • Conversions

12:30 – 13:15 Lunch break

13:15 – 14:30 Module IV. Migrating Universal Analytics to GA4

  • Discussion of the differences between data counting in GA3 and GA4
  • Migration from Universal Analytics to Google Analytics 4 (theory + exercises)
  • Migration of goals from Universal Analytics to Google Analytics 4 (theory + exercises)

14:30 – 14:45 Coffee break

14:45 – 16:00 Module V. Creating GA4 integration with other data reporting systems (theory + exercises)

  • Linking GA4 and Google Search Console
  • Linking GA4 and Google Ads
  • Linking GA4 and Google Merchant Center
  • Linking GA4 and BigQuery

8:00 – 10:00 Module I. Advanced configuration of settingś GA4 (theory + exercises)

  • Exclusion of internal traffic in GA4
  • Setting up an internal search engine in GA4
  • Piggybacking remarketing lists into Google Ads from GA3 to GA4

10:00 – 10:15 Coffee break

10:15 – 12:30 Module II. Setting up cross-domain measurement and cookie policy (theory + exercises)

  • Setting up cross-domain tracking in GA4
  • Configuration of content clustering in GA4
  • Configuration of cookie consent collection (Consent Management)

12:30 – 13:15 Lunch break

13:15 – 14:30 Module III. Advanced Exploration (theory + exercises)

  • Using reports in exploration in GA4
  • Using reports in path exploration in GA4
  • Using segment overlap reports in GA4
  • Analysis of search terms in the internal search engine in GA4

14:30 – 14:45 Coffee break

14:45 – 15:30 Module IV. Useful reports with examples

15:30 – 16:00 Module XI. Q&A session

Benefits of training


At the end of the training, each participant will receive a certificate to confirm the skills and knowledge acquired in Google Analytics 4.


Barbara Piekarz

Barbara Piekarz

She has specialised in marketing and PR since 2010, both in corporate departments and running her own business since 2019. She has extensive training and certifications in online marketing. She specialises in social media management, effective online advertising campaigns and deep web analytics. Her goal is to ensure that clients use digital tools effectively, optimising strategy and actions to achieve the best return on investment. By working with her, clients guarantee themselves technical support and a committed business partner.

Trainings EXPO Katowice S.A.

Individual training

If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.