Do you want to understand how to effectively analyse data and make informed marketing decisions? Are you interested in how to transfer your skills from Universal Analytics to Google Analytics 4 (GA4)? Join us for our comprehensive training course that will introduce you to all aspects of this powerful new tool from Google.
Google Analytics 4 training is aimed at:
The classroom training will consist of three main elements: theoretical lectures, practical workshops and Q&A sessions. The presentation and lecture will aim to introduce participants to the basic and advanced concepts of Google Analytics 4. Then, in the workshop, participants will have the opportunity to apply the knowledge they have gained in practice, working in groups or individually on specific tasks and case studies. The training will conclude with a Q&A session, during which an expert will be available to answer any questions and address any concerns.
8:00 – 9:00 Module I. Characteristics of GA4
9:00 – 10:15 Module II. Plan for advanced analytics
10:30 – 12:30 Module III. Data in GA4:
12:30 – 13:15 Lunch break
13:15 – 14:30 Module IV. Migrating Universal Analytics to GA4
14:30 – 14:45 Coffee break
14:45 – 16:00 Module V. Creating GA4 integration with other data reporting systems (theory + exercises)
8:00 – 10:00 Module I. Advanced configuration of settingś GA4 (theory + exercises)
10:00 – 10:15 Coffee break
10:15 – 12:30 Module II. Setting up cross-domain measurement and cookie policy (theory + exercises)
12:30 – 13:15 Lunch break
13:15 – 14:30 Module III. Advanced Exploration (theory + exercises)
14:30 – 14:45 Coffee break
14:45 – 15:30 Module IV. Useful reports with examples
15:30 – 16:00 Module XI. Q&A session
At the end of the training, each participant will receive a certificate to confirm the skills and knowledge acquired in Google Analytics 4.
Barbara Piekarz
She has specialised in marketing and PR since 2010, both in corporate departments and running her own business since 2019. She has extensive training and certifications in online marketing. She specialises in social media management, effective online advertising campaigns and deep web analytics. Her goal is to ensure that clients use digital tools effectively, optimising strategy and actions to achieve the best return on investment. By working with her, clients guarantee themselves technical support and a committed business partner.
If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.
EXPO Katowice S.A.
al. Korfantego 51/46
40-160 Katowice
EXPO Katowice S.A.
al. Korfantego 51/46,
40-160 Katowice
VAT id: 634 241 26 02
REGON: 277499654
