8:00 – 09:30 Instagram – introduction
- Who are Instagram users?
- Where is Instagram heading?
- Instagram’s algorithm
- What is a business account?
- Glossary of terms
- The right bio
09:30 – 09:45 Coffee break
09:45 – 12:30 Effective communication on Instagram
- What and how to post on Instagram?
- Posts: photos + carousels
- Rolls – introduction and step-by-step creation
- 10 rollerblading ideas on Instagram
- Relationships, Live broadcasts, Format specification
- Action planning, Take care of your feed, The power of hashtags
- What are guides?
- How often and how long to publish content?
- Factors influencing engagement, competitions, AR effects
12:30 – 13:15 Lunch break
13:15 – 14:30 Advertising on Instagram
- Introduction to paid activities on Instagram
- The ‘promote post’ option
- Ad formats on Instagram
14:30 – 14:45 Coffee break
14:45 – 15:15 Analysing activities on Instagram
- Statistics on Instagram – the most important information
- Profile statistics, post, Relationships, Roles
- Check audience engagement, Analyse your competitors’ actions
15:15 – 15:45 Instagram toolbox
- Free Apps for photo and video editing
- Analyse followers, Search and scan influencers
15:45 – 16:00 Q&A session