• English
  • Polski

EXPO Katowice S.A.

Instagram Marketing


Instagram Marketing

Dive into the dynamic world of Instagram with our comprehensive training! Learn to harness the power of engaging content, explore advanced advertising strategies and discover the secrets of data analysis to maximise your impact. Join us and become an Instagram master – from creating magnetic posts to leveraging the latest tools for an incomparable brand presence.

Target group

The target group for this training is:

  • Beginners digital marketing professionals who want to learn the basics and develop their activities on Instagram.
  • Entrepreneurs and business owners looking to strengthen their social media presence.
  • Those responsible for content creation and social media promotion.
  • Managers and team leaders seeking to use Instagram more effectively in business communications.
  • PR and visual communication professionals interested in the latest social media trends.

Training methods

During the training, we will use a blended learning method, combining traditional presentations and lectures with interactive exercises and case study analysis. Participants will also have the opportunity to actively participate in a discussion and Q&A session with an Instagram expert.

Training program

8:00 – 09:30 Instagram – introduction

  • Who are Instagram users?
  • Where is Instagram heading?
  • Instagram’s algorithm
  • What is a business account?
  • Glossary of terms
  • The right bio

09:30 – 09:45 Coffee break

09:45 – 12:30 Effective communication on Instagram

  • What and how to post on Instagram?
  • Posts: photos + carousels
  • Rolls – introduction and step-by-step creation
  • 10 rollerblading ideas on Instagram
  • Relationships, Live broadcasts, Format specification
  • Action planning, Take care of your feed, The power of hashtags
  • What are guides?
  • How often and how long to publish content?
  • Factors influencing engagement, competitions, AR effects

12:30 – 13:15 Lunch break

13:15 – 14:30 Advertising on Instagram

  • Introduction to paid activities on Instagram
  • The ‘promote post’ option
  • Ad formats on Instagram

14:30 – 14:45 Coffee break

14:45 – 15:15 Analysing activities on Instagram

  • Statistics on Instagram – the most important information
  • Profile statistics, post, Relationships, Roles
  • Check audience engagement, Analyse your competitors’ actions

15:15 – 15:45 Instagram toolbox

  • Free Apps for photo and video editing
  • Analyse followers, Search and scan influencers

15:45 – 16:00 Q&A session

Benefits of training


After the training, participants will receive a certificate of participation, as well as training materials and additional worksheets.


Karolina Kord

Karolina Kord

She has 12 years of experience in marketing and PR. She has worked with renowned Polish investment companies and represented clients from many industries, including IT, HoReCa, automotive or heavy industry. She has been running her own PR agency since 2019, which focuses on 360 marketing. She specialises in the areas of public relations, events, communication strategy and digital and content marketing.

Trainings EXPO Katowice S.A.

Individual training

If you have not found a training course in our offer that perfectly suits your company’s needs, we encourage you to contact us. We will create a personalised offer for you, taking into account the specific needs and preferences of your company.